Single $229

  • Inaugural AE Convention – New 
  • Live GS First-Hand Experience
  • On-Stage Recognition 
  • Recognition Gala – Invite Only
  • Giveaways
  • Shopping Experience
  • Home Office Experience
  • Manufacturing Tours – Invite Only
  • Book Signings
  • Exclusive Meet & Greet
  • Photo Opportunities
  • Real-time Networking Opportunities
  • Exclusive Keynotes 



Product Announcement Alert! 

Innovation has always been one of the top priorities for USANA. This America's and Europe Convention will have a strong focus on the science and innovation that has led to the company's success as well as an exclusive look at what's to come. Get ready to deep dive into product education, attend in-depth trainings, and be the first to get your hands on new USANA product, announced live from the main stage!

USANA Live 2023 Americas & Europe Convention

Salt Lake City, Utah

August 10–12, 2023

The spotlight is on you!

We’re highlighting you at USANA Live 2023 Americas & Europe Convention. A new format means a smaller, more intimate event focused exclusively on your past and future achievements. Join us for an incredible weekend of inspiration, learning, and celebration. Create memories to last a lifetime as you power your entrepreneurial mindset with energizing speakers and special events. Plus, be the first to shop for products and stylish logo gear.

Invest in Yourself!


Rise to the challenge of embracing your entrepreneurial dreams. Invest in yourself to be a more inspiring leader in your community. 2023 AEC is a must-attend event to unlock the potential inside!

Assignment Deadline: Assignment Deadline: July 7, 2023

You have until July 7, 2023, to cancel your registration. Early Bird 5-pack and on-site In-Person tickets are non-refundable. All other price tiers have a US $50 cancellation fee.


Keynote Speaker: Erin King

Best-selling Author, Speaker, and Persuasion Expert

Erin King is a world-class digital persuasion expert and two-time bestselling author. As a podcast host, entrepreneur, and sought-after global sales and leadership speaker, Erin can help elevate your business and transform your life.

Her client list is a who’s who of industry leaders, including Academy Awards, Disney, Visa, and even the U.S. Navy. She works with these organizations to help them communicate more effectively and reach a broader audience.

Erin is a must-attend for anyone looking to perfect their leadership style, improve their overall sales approach, and discover how to “Get More Yes!”




2024 Spring Elevate Bonus

Earn 1,000 bonus points towards 2024 Spring Elevate when you register and attend the 2023 AEC. It’s a big step towards qualifying for next year’s incentive trip. The bonus points are only available for Associates in the United States, Mexico, and Canada and are awarded per distributor. 


See you in Salt Lake City!

Prepare for an incredible weekend of learning, networking, and celebrating with other USANA leaders! Take your USANA business to the next level with in-depth trainings, connecting with lifestyle influencers, and sharing your story. It’s the perfect time to Start Something remarkable!


Recognition Deadline: June 30, 2023

It’s going to be a big year! New Silver Directors will be honored on stage, along with new Golds and above. We believe in you and can’t wait to recognize your achievements.


How can I be recognized at AEC?

Rank advance to Silver Director or above, and we’ll see you on the 2023 AEC stage. For more information about rank advancing, visit The Hub

In addition, Associates will be celebrated during the General Session in the following categories:

Top 25 Business Growth Award

President’s Award

Top 25 Rising Star Award

Rookie of the Year

Top 25 Sales Leader Award

#1 Top Sales Leader Award

Top 25 Community Award

#1 Top Community Award

Top 25 Retention Leader Award

#1 Top Retention Leader Award

Dr. Wentz Vision Award

Denis Waitley Leadership Award for Business Excellence

USANA Foundation Ambassador


Don’t Miss a Thing!

Check back often for updates and follow our event Instagram and Facebook pages.

Show Up for You!